Strategies for designing a website

1. Write an attention-grabbing headlineYour headline is the MOST IMPORTANT part of your site!Here's why: you have LESS than 10 seconds to get your visitors' attention, and show them you've got the perfect solution to their problem.
So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer.Your headline should be located at the very top center of your page in a larger font size that naturally attracts attention.
And it should tell visitors exactly how your site will make their lives easier... save them money... save them time... provide additional income... or simply make them feel better.Use bolding, italics, and highlighting to emphasize the main benefits in your headline, so they leap out and grab your visitors' attention.(But don't overdo it! Nothing screams "amateur" more than a site that has too much fancy formatting.)
2. Create benefit-driven salescopy that compels your visitors to buyOn the Internet, you don't have any face-to-face interaction with your potential buyers -- so your salescopy needs to do the job that a real-live salesperson would do. It has to introduce your product, explain the benefits of using it, and sell potential buyers on the value of your offer.When you write your salescopy, you need to speak directly to your visitors' needs -- and you need to focus on the BENEFITS of using your product (as opposed to your product's features). If you're having trouble telling a benefit from a feature, here's an example: a feature of a product might be "sturdy polished aluminum construction." The benefit would be "lasts longer so you save money on replacement costs."
3. Follow established design principlesWhen you're designing the look of your site, choose a simple color scheme and a couple of fonts and stick with them. Nothing looks more amateurish than a mishmash of many different fonts and colors. Also, resist the urge to add textures or use dark backgrounds.People don't come to your site to admire your elaborate design scheme. They want to know about your offer. That's why you need to make sure they can easily read your salescopy.Also, avoid using unnecessary graphics and images. Unless your image is serving a direct purpose (a picture of you, a product shot, etc.), it's going to take attention away from your sales message. Same goes for animation, audio and video.Remember: You're not trying to amuse or entertain with your site. Your goal is to SELL!
4. Include a strong call to actionDon't make your visitors guess what they're supposed to do on your site. You must give them a strong call to action and tell them exactly what you want them to do!Let's say you sell a stress-relief product. Your copy might say something like..."After doing research and testing, I found a set of really fabulous relaxation tapes that solved my recurring migraine problems, improved my sleep, and increased my energy level -- in just a few days!Click here now to learn how they can soothe your troubles away and lead to a healthy and happy life."
5. Establish your credibilityWhy should someone buy from you? What makes YOUR information more reliable than your competitors? You need to provide answers to these questions, so visitors feel comfortable buying from you.One of the best ways to establish your credibility is to list your accomplishments, qualifications, and experience -- so long as they're related to your offer. Once you've sold some product and are getting testimonials from satisfied customers, be sure to include them on your site as well.6. Make it impossible for someone to say no!By building a lot of value into your offer, you can make people feel like saying "no" would actually cost them money! You can achieve this by carefully explaining how much money -- or time, or trouble -- your solution will save them.At the same time you need to pile on the bonuses, so people feel like they're getting way more product than they're paying for.. I hope you find them useful!
Of course, there's not enough room in this simple email to explain absolutely everything you need to know about site design in detail. This is just to get you started.If you want to get the full breakdown of everything you need to do -- along with hundreds of other tips and strategies you can use to be successful on the Internet -- I suggest you check out my "Insider Secrets To Marketing Your Business On The Internet" system.You can read my entire system by visiting: http://www.marketingtips.com/marketingstrategies

The 10 steps to online success

Here it is:
Step 1: Find a niche market -- Use research tools like Wordtracker to find a niche market of HUNGRY buyers eager for your product or service
Step 2: Write your salescopy -- Write compelling copy that leads your visitors smoothly through your sales process
Step 3: Set up your online store -- Turn your website into a selling machine using a simple design, easy navigation, and automation
Step 4: Drive buyers to your site -- Create "paid search" ads that attract INSTANT traffic (without draining your bank account!) and use free search engines to get your site "front and center"
Step 5: Drive more cheap and FREE traffic -- Use strategies like article-sharing and press releases to drive even MORE people to your site
Step 6: Use email to get MORE sales -- Build a subscriber list of people who WANT to hear from you, so you can convince them to buy over time
Step 7: Find MORE products for your customers -- Offer your customers even more products you know they want to buy
Step 8: Get other people to sell for you -- Recruit an army of salespeople to sell your products on their websites (and you won't have to pay them a dime unless they help you make a sale!)
Step 9: Grow your business BIGGER -- Create dozens of new streams of income to multiply your revenues
Step 10: Use hot new tools to create a buzz -- Bring visitors back to your site again and again using the hottest new tools and techniques

Use established sites such as http://soteli.successuniversity.com/new